Office Furniture Enters a New Era of Marketing
Since April of this year, the office furniture industry seems to be generally depressed. Some of the manufacturers are in trouble because of the joint insurance gold chain fracture. Some big brands are affected by the control of civil furniture or real estate business. They begin to make internal adjustment and reduce expenses. The main reason is the impact of the big environment in addition to the problems of individual manufacturers themselves.
Generally depressed market environment
The global economy continues to be sluggish, affecting the export - based office furniture enterprises, which not only reduce the quantity of shipments, but also lower the price. Many industries are exporting almost at cost price, even lower than cost. The purpose is to keep the operation of the enterprises and wait for the opportunity to improve. Under the influence of real estate regulation in China, the overall economy cannot grow at a high speed of two digits in previous years, which has a combined effect on purchasing power and demand. In addition, the Chinese government has begun to pay attention to the administrative expenditure other than "three Gong", such as the website of the Guangzhou Municipal Finance Bureau. The new revised "common facilities allocation standard for the municipal administrative units in Guangzhou" is being consulted, and the purchase price of office furniture has a specific standard. The off-season purchase also affects the purchase of office furniture in the short term.
Change marketing thinking
This is the worst time and the best time. It is called opportunity and challenge. Manufacturers should recognize the core business value of office furniture and establish a higher professional threshold. Carnegie believes that an entrepreneur must seize opportunities and take advantage of opportunities at a crucial moment. But only by facing and grasping with new ideas, new thinking and professional wisdom can we win the first prize. After all, everyone can make use of the same opportunity, but few people can grasp it.
With the development of marketing theory, the office furniture manufacturers should choose the marketing thinking and model suitable for development according to their own comprehensive strength and advantages, and integrate the essence of various marketing methods to achieve a win-win situation of social and economic benefits.
New marketing guidelines and programs
(Product)
The basic idea of the future office furniture marketing is to face the marketing of the two or three tier cities. In contrast, it is to develop products that are suitable for this market demand. We should grasp the proportion between the mass produced products and the individualized products.
We must have a comprehensive and series development thinking on the system furniture, table, cabinet, chair, and furniture. Every item should pay attention to design innovation to produce group effect and fully display design ability and enterprise strength.
Further fine products will be developed towards public furniture (school furniture, medical furniture, financial furniture).
At least owns the research and development and production capacity of painted solid wood products and panel screens and seats.
Product development and production system will incorporate environmental protection into it.
In the absence of a leading brand in the industry, do not develop niche products that are too avant-garde or conceptual, so as not to waste resources.
(Price)
Price is the monetary manifestation of value. Price performance ratio is the proportional relationship between performance and price, and high cost performance is still an important criterion for the market.
What kind of office furniture can be described as cost-effective? The price of 70%70 with the same quality, specification and type can be called high cost performance. In the product level configuration, we must ensure that the products with high cost performance account for 8080%% of all the products of the enterprise.
Ensure that all products of enterprises can achieve gross profit and 110%0% net profit of 2020%% at last.
Reasonable pricing, avoid profiteering, fully consider the proportion of profit and market share, and skillfully balance the relationship between them, so as to maximize profits.
(Channel)
To be bigger, we must have a good channel foundation and have a reasonable mix of high, medium and low grade products. Different grades of products should be expressed with different brands, but multiple channels should be combined. At the same time, each channel has a professional development, management, assistance and sharing mechanism.
Direct sale: suitable for Beijing / Tianjin, Shanghai Yangtze River Delta, Guangdong Pearl River Delta area 400400 km in diameter.
Special sales: it belongs to the direct selling range. Most of the special sales teams are attached to the direct selling outlets of the manufacturer's headquarters. Through the cooperation with the professional designers in the region, or using the important resources of their own, the major customers are directly developed.
Distribution: This is the most difficult selling channel for manufacturers to divide into total distribution, Distribution Agency, affiliate, image store, store, project / project coordination, etc.
For export.
Net sales: This is a new marketing way. When enterprises establish national logistics system, this method can be tried. It is best to study, SOHO and small office furniture.
(Promotion)
It belongs to the category of marketing operation, including: brand management, VVII implementation, advertising, sales materials, related activities, exhibition participation, public relations operation, market operation, planning operation, public welfare activities, international exchange, sales promotion, exhibition hall, etc. The main point of its operation is to spend money on every penny. Even those who have more money need to plan carefully. But at present, the most common mistake made by domestic office furniture makers is that they spend a lot of money but fail to achieve the desired result.
(Policy)
The operation of the market is inseparable from the environment, especially the relevant policies of the government. In China, the largest group of office furniture is government agencies and institutions.
Therefore, enterprises should always pay attention to policy changes and adjust their products and marketing methods in time.
Will the major policies affect the industry? What measures do enterprises have?
Will the government's major inputs bring business opportunities to enterprises?
Is the quality standard issued by the government consistent with its own product?
Does the government's procurement rules affect sales?
(Manpower)
Marketing is inseparable from talent, enterprises should attach great importance to the introduction and training of talents. There must be a professional talent introduction and training plan and mechanism.
Scientific allocation of talents, recruitment is targeted.
The training methods include independent training, commissioned training, etc.
Types of training: marketing training, production training, design training, assembly training, business training, management training, etc.
It is better to provide specialized training places, courses, teachers and teaching materials.
When an enterprise has enough strength, it can consider setting up a professional institution to cultivate professional talents in office furniture.
(Public Relations)
It is said that the public relations are not the general communicative value, but a management function. In the marketing system, the relationship between public relations is a tool used by enterprises to build public trust.
Enterprises use their own resources, funds and other advantages to establish good relations with the media, groups, institutions, promote public understanding, understanding and support to the enterprise, to improve the reputation and reputation, promote the purpose of product sales.
The nature of public relations has some natural connection with the media, but at present, most office furniture enterprises lack this understanding. It is a common phenomenon in this industry not to pay attention to the media and not to strive for the right to speak.
搜索此博客
2018年7月8日星期日
2018年7月3日星期二
Wide Lateral Two Drawer Metal Filing Cabinet
Product Name: Lateral Two Drawer Metal Filing Cabinet
Brand: Keda, Luoyang
Product model: KD-001
Color: black, white, gray, or other
Product size: W900*D450*H731mm
Package size: 0.090cbm
Whether to customize: support customization
Steel sheet material: high quality cold rolled steel plate
Product configuration: linkage lock
Product structure: optional and disassembly structure optional
The main features of the product:
Full spread three section steel slider, pull and pull smoothly;
Anti-dumping device;
100% drawers can be pulled out.
The new patent structure, the product is more firm.
Steel slider - smooth stretching and good stability
Full exhibition three section steel hanging rail, smooth pulling. The convenient drawer is completely pulled out. There is a damping device to prevent accidental falling off. It slides smoothly along the precise guide rail and has high stability.
High grade lockset + folding key -- durable and safe
1. beautiful central control lock, three pumping chain, high safety lock core interlock rate is low, safety factor is more secure;
2., easy to carry, prevent wear and tear, reduce the hidden danger of breaking the key into the lock core.
Large capacity, two pumping + adjusting lever -- reasonable design and super large space
1. clear classification, good load-bearing, reasonable design, meet various specifications of storage requirements;
2. The card box is specially designed to make the card box compatible with A4/F4. Make the document orderly and convenient for space use.
Anti dumping device - interlocking function to prevent dumping
It has interlocking function. One can only open one drawer at a time, with high security. It can effectively prevent dumping and accident.
One word button design - arc hand in one molding
Fashion is beautiful and generous. Arc angle design, humanized care.
Plastic feet - close care, protect your floor.
The main advantages of the product:
Advantages 1: high quality plate, advanced technology - select the international first class SPCC high quality cold rolled steel plate, smooth surface, with all kinds of superior mechanical properties, not easy to deform, high strength, steel plate thickness of 0.5-1mm.
Automatic numerical control steel strip line, automatic control, through high precision roller grinding wheel, automatic rolling molding, automatic sizing cutting, plate molding whole, cutting length is accurate, durable! The high precision, high productivity and high quality are fully realized. Reduce product design cycle and speed up work efficiency. Stringent plate quality requirements, with advanced production equipment, create Luoyang Keda products excellent quality!
Advantage 2: electrostatic powder spraying, environmental protection and phosphorus free, zero formaldehyde, zero release, zero odor.
The classification of powder coatings on the market is uneven. Luoyang Keda chose the epoxy polyester subsurface powder which is the most suitable for steel furniture. It is not only economical and beautiful, but also greatly improves the outdoor performance of the powder coating. In color, the visual effect is strong, the decoration is strong, the color is soft and the luxury and elegance. The coating was sprayed with matte or orange peel, the gloss was 20-25 degrees, the impact strength was >4N.m, the coating thickness was 60-70um, and the technical performance index conformed to the national standard. The coating has excellent decoration, yellowing resistance, mechanical properties and strong corrosion resistance. It is non-toxic, tasteless, non irritating and pollution-free powder coating.
At the same time, we have adopted the leading international electrostatic spraying production line, such as high pressure water washing, pre degreasing spray, water washing, hot washing, table adjustment, phosphating, washing and passivation. The spray gun can automatically change the total energy of the electrostatic charge according to the distance of the spray distance and the size of the powder quantity, so as to ensure the best charging performance and the electric field front degree, so as to obtain the best spraying effect. The Faraday effect is solved to minimize the phenomenon of orange peel and pinhole. The surface of the product is gorgeous and glossy. It can realize special coating and hand feeling. It is not easy to fall off. It ensures that the product has strong corrosion resistance, strong coating, smooth, nontoxic, tasteless and unanimous color. Improve the quality of products, reduce the cost of investment, give profits to customers.
Advantage 3: industrial strength 11 years famous brand in China, modern factory building and advanced production line.
Luoyang Keda Office Furniture Co., Ltd. was founded in 2007, the registered capital of 58 million 100 thousand RMB, 11 years to focus on the production and research and development of high quality file cabinet, with ISO, BSCI, BV, Henan famous brand, famous trademarks and many other honors. Adhere to quality and create steel office furniture with craftsman spirit.
Luoyang Keda has a leading line of production line, 200 thousand pieces of steel cabinet, adhere to the most stringent quality control system, large modern production workshop, rapid, efficient, low consumption, each link strictly control.
Advantage 4: professional customization - senior design team, efficient large-scale equipment
Luoyang Keda Office Furniture Co., Ltd. set up a high quality and highly educated design and research team with a bachelor's degree or above 90%. We have hired professionals from Henan University of Science and Technology and research institutes to provide our enterprises with cutting-edge technical support in the same industry. It can provide customers with high quality product design plan and satisfy customers' various customization requirements professionally and quickly.
Keda is committed to technological innovation, innovative professional design team with advanced CNC equipment, to achieve rapid proofing, precise customization. With laser cutting machine, CNC machine tool, laser welding machine and other large-scale equipment and the most advanced large spray line in the industry, four state-of-the-art CNC shearing, punching and folding lines have achieved first-class quality in terms of quality and process, function and efficiency.
Advantage 5: Sales testimony - exported to the world, word of mouth witness, five-star service
Keda office furniture has a national sales network, professional after-sales service team, the most perfect offline experience and service, sales in the first year in the industry; 10 years of foreign trade experience, export more than 100 countries, the export volume of the first year in the industry.
All our staff sincerely hope to cooperate with you and win together!
2018年7月2日星期一
luoyang keda office furniture co., ltd: Steel Archives Mobile Shelving System
luoyang keda office furniture co., ltd: Steel Archives Mobile Shelving System: Basic Info of Steel Archives Mobile Shelving System: Model NO.: KD-082 Door: 2 Doors Folded: Folded Rotary: Fixed Fire Ret...
Steel Archives Mobile Shelving System
Basic Info of Steel Archives Mobile Shelving System:
Model NO.: KD-082Door: 2 Doors
Folded: Folded
Rotary: Fixed
Fire Retardant Standard: ISO 8191
Color: Grey, White or Custom Colors
Customized: Customized
Condition: New
Certification: ISO9001/ISO14001/ISO18001
Delivery: 20-25 Days
HS Code: 94031000
Guarantee: 5 Years
Trademark: Keda
Transport Package: K/D in Export Cartons
Specification: W900*D560*H2400
Origin: Luoyang, China
Steel Archives Mobile Shelving System |
Product Description
Steel Archives Mobile Shelving System
Steel Archives Mobile Shelving System is widely used in enterprises and institutions of the library, archives, reference room and so on to store books, file archives. This steel archives mobile shelving cabinets are based on the characteristics of the warehouse layout. Make full use of space, the use of multi-section multi-joint placed in a fixed orbit to form a whole, by hand or electric way to move the column to access. Our company's steel archives mobile shelving cabinets with high-quality cold-rolled steel plate molding. Surface by degreasing, rust, phosphating and other processes for 10 pre-treatment, the latest international trend of sub-matte electrostatic powder, high temperature plastic from. The steel archives mobile shelving cabinets has excellent corrosion resistance. Frame body design exquisite, smooth lines, the storeroom clean and beautiful. Operation light and flexible, smooth running. Combination of design, removal and disassembly are not damaged. Each column body has a safety limit and anti-dumping device to protect the safety of personnel within the channel. The side frame is fitted with a lock for overall locking. The contact surfaces between the body cabinet are cushioning and magnetic seal strips. Has a good dust, rodent, moisture and fire protection. The rotating mechanism adopts precision bearings, and the rotation is flexible and smooth. Laminate layer can be adjusted freely according to need.Destails description:
Chassis: Welded chassis, steel is good, no deformation, the surface spray, the factory installed before the calibration test, 3mm hot plate bending, 204 universal bearing φ20mm short axis docking, the middle to galvanized pipe connection, front with dedicated Bearing, anti-tilt device.
Upright: 1.2mm thick Hebei Hansteel SPCC cold-rolled plate bending forming, steel plate in line with GB / T11253-89 standards. Material for the SPCC, ST12 and Q195-235, partitions, side panels should be able to adjust the height along the vertical direction of the column, the column hanging plate hole spacing of 50mm.
Shelf board: 1.0mm Shanghai Baosteel SPCC cold-rolled plate, baffle bending thickness of 25mm, using three bending process, single-sided partition on the uniform load 80KG, 24 hours after unloading, no cracks and permanent deformation.
Sealing device: Magnetic seal, and a dust, anti-rat device.
Locking device:Each column can be locked, each combination can be locked.
Transmission mechanism: Integrated transmission mechanism, the factory assembly verification precision machining sprocket, indirect transmission, three speed, the use of motorcycle chain.
Handle: Free clutch-type folding handle or disc-type swing handle, the structure of the ratchet automatic hanging gear, disabled, the handle can be suspended in the vertical position.
Surface treatment: Surface by phosphating, pickling, electrostatic spray, etc. thirteen processing. Import Germany spray equipment, the use of Shanghai Phantom of the thermosetting powder, matt electrostatic spray.
Ground track: Using 20 * 20mm solid square steel, galvanized surface, back surface welding, limit device, 3mm rail protection plate surface spray.
Installation requirements:
After the installation of the track, in any 1m long, the horizontal difference of not more than 1mm, the corresponding deviation between the orbit level of not more than 1mm, the parallelism between the two tracks deviation of <0.1-0.3mm, the total length of not more than 2mm.
Technical Parameters:
Structure | Depth | Width/Bay | Height | Layer | Layer Space | Bay Number | Full Length | Rail Number | ShelfLoad |
Double-sided | 500mm | 900mm | 2400mm | 5 | 380mm | 2 | 1900mm | 2pcs | ≥80kgs |
550mm | 6 | 330mm | 3 | 2800mm | 2pcs | ||||
600mm | 7 | 280mm | 4 | 3700mm | 3pcs | ||||
650mm | 8 | 205mm | 5 | 4600mm | 3pcs | ||||
700mm | 12 | 155mm | 6 | 5500mm | 4pcs | ||||
800mm | 7 | 6400mm | 4pcs | ||||||
Single-sided | 350mm | 8 | 7300mm | 5pcs | |||||
400mm | 9 | 8200mm | 5pcs | ||||||
450mm | 10 | 9100mm | 6pcs |
添加图片说明 |
添加图片说明 |
Steel Archives Mobile Shelving System |
Remark:
1. Height of the shaking handle (control button) from the ground is 1000mm;
2. Ground load requirements ≥ 400kg / m2, fail to meet the requirements, can be used I-beam or channel reinforcement;
3. Special circumstances can be customized according to client requirements;
4. We can provide CAD graphic design according to the customer's room layout.
订阅:
博文 (Atom)